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| Horses: |
- Nationally the horse industry is larger than both the tobacco and film industry.
- Over $2.6 billion horse dollars impact the Colorado economy.
- However, an example of how hard it is to find pet businesses: in Jefferson County only 5 Equestrian Centers are listed. Where are the others? Do horse owners know where to find you?
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| Domestic Pets: |
- Approximately 65% of US households own at least one pet, which equates to about 65 million homes having a dog or cat.
- On average dog and cat owners spent between $263 and $113, respectively, on veterinary related services in the past 12 months.
- While other industries have had decreased spending from a weak economy during the last decade, pet spending has had a 100% growth. Spending has increased from $17 billion in 1994 to a projected $34.3 billion for 2004.
- Pet dollars were spent in the following categories:
- $14.3 billion for food
- $7.9 billion for supplies and O-T-C medications
- $8.3 billion for veterinarian care
- $1.6 billion for live animal purchases
- $2.2 billion for other services
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TIDBITS - Which one represents you?!?
· 99% of families consider their pets
as family members*
· 57% say that if stranded on a deserted
island, they would prefer their pet as
their only companion*
· 83% consider themselves to be
their pet's mom or dad*
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